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ITALIAN MAGAZINES IN IPAD NEWSSTAND HOW TO
It is certainly the best example of how to distribute publications via Apple’s Newsstand, it is intuitive and immediate, but memorable editorials can not be the only lever to succeed in all situations. Everything becomes immediately obvious when you see it. Many have commented that The Magazine is the model to follow, and it is evident. A magazine app makes sense if it’s a true native app, if it adds value to the user experience in terms of usability and functionality, takes advantage of the capabilities of the device, and makes a clean break from the incumbents. And just to be clear, not a HTML5-based world where a magazine app is a browser. But in this world a magazine app is a PDF reader.Īnother digital publishing world is possible. Understandable budget reasons (I, too, have developed an app of this category). So the solution is to create interactive PDF files with InDesign (adding some Flash-like interactivity on the top of the standard format) and to pay for a service that packages them into a bundle suited for distribution through iPad (or to pay for a commercial library for PDF-rendering). Publishing world is PDF-centric, people know how to use InDesign, and publishers want to reuse the knowledge and the investment done. Almost all the solutions in the market are PDF-based systems such as Adobe’s DPS (clearly) or Mag+. Most magazine apps suck because they are basically heavy PDFs with just some interactive elements. Creating interactivity does not mean embedding some multimedia “bells and whistles”. This week, News Corp announced that The Daily – the world’s first iPad-only newspaper – will shut down after less than 2 years and this has sparked a big debate on why The Daily failed and, more in general, why magazine apps suck.īeyond the specific case, most existing iPad magazine apps suck because they offer essentially static content, they suck because they are far away from being interactive.